Selling Your Home
Selling a home over the last couple of years has been a challenge to say the least. Beginning in 2007 the real estate values began a nosedive that would last for almost 5 years but, in 2011 we began to see the market stabilize. By 2012 we started witnessing some modest appreciation and in Mid 2013 we began to witness a robust rebound in home values that continued through 2015. 2016 looks to be another great year for homeowners to sell homes.
We have all heard the old adage “location, location, location” well, it still holds true today. The real estate market is a local market and you need to know your market to sell in it! By knowing your market you have an advantage over other sellers that have expectations based on old or even faulty information. You need to know your market and your REALTOR® has to be able to provide you with accurate information to get your property sold!
Once you know your market there are three key items that will be need to be addressed to get the property sold, PRICE, APPEAL, and EXPOSURE.
Did you realize that historically over 50% of properties listed in do not sell the first time they were listed? When we break down the numbers, we find that the vast majority of these properties were over priced for their local market. It is absolutely key to list your property in the correct price range for the area. We’ll help you price your property correctly.
When placing any product for sale, it must appeal to the buyer. The word appeal implies that the product allures, captivates, or enchants the prospective buyer. Your property has to have appeal both outside and inside to attract and ultimately secure the buyer. Remember buyers are comparing product. If your product doesn’t appeal more than others priced similarly, it won’t easily sell. We’ll guide you through making your property appealing.
It’s pretty simple, if they can’t find it, they won’t buy it! Your property needs to be exposed to as many prospective buyers as possible. Today the internet is the most widely used method for marketing real estate but there are still other ways in which buyers are finding their next home. We’ll make sure your property is fully expose!
We’re ready to help you in successfully pricing your property, making it appealing to the buyer, and exposing it to the world. Please contact us today or go to our online Property Evaluation and we’ll contact you.
Why You Should Work With a REALTOR®
Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics. Here are five reasons why it pays to work with a REALTOR®.
- You’ll have an expert to guide you through the process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.
- Get objective information and opinions. REALTORS® can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
- Find the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.
- Benefit from their negotiating experience. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.
- Property marketing power. Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.
- Real estate has its own language. If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.
- REALTORS® have done it before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.
- Buying and selling is emotional. A home often symbolizes family, rest, and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.
- Ethical treatment. Every member of the NATIONAL ASSOCIATION of REALTORS® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR®, you can expect honest and ethical treatment in all transaction-related matters. It is mandatory for REALTORS® to take the Code of Ethics orientation and they are also required to complete a refresher course every four years.Reprinted from REALTOR® magazine (REALTOR.org/realtormag) with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2008. All rights reserved.